Results
Client work is confidential by default, so these are anonymised. References available on request.
Regulated health, in-house contract
New customer acquisition had fallen by around half after compounding tracking, compliance and agency-transition issues. I rebuilt the measurement layer, retrained bidding on real sales, removed waste and held the agency to account.
Retail, agency-side
A key retail account inherited mid team-transition, weeks before Q4 peak. Stabilised the relationship, moved bidding onto profitability, and traded the peak actively.
Multi-sector, agency-side
A portfolio of tier 1 accounts quietly interviewing alternatives. A brilliant basics reset on ownership, communication and roadmaps stabilised every account inside 60 days.
Consumer electronics, global
More than 20 markets buying media their own way. Centralising activation, standardising buying and rebuilding reporting turned inconsistency into recovered budget.
Agency leadership
No performance function, and revenue being referred away. Built the proposition, the process and the team, and owned the P&L that came with it.
Luxury and travel, agency-side
A luxury shopping destination and a global cruise line, with Google Ads, Meta and programmatic directed as one system aligned to long, considered purchase journeys.