Services
Every engagement starts with evidence. These are the five ways I typically work, and most clients start with the audit, because it answers the question that matters first: what is actually going on in this account?
A fixed-fee, fixed-scope audit of your Google Ads account, tracking and landing pages. I go through the account the way I would if I were taking it over, using audit scripts I have built and refined across accounts, so the work is consistent, repeatable and fast.
For accounts where performance has fallen and nobody can agree why. I take ownership of the recovery: stabilise spend, fix the conversion signals bidding learns from, rebuild campaign structure in a controlled sequence, and report progress weekly against an agreed baseline. Typical engagements run 30 to 90 days.
If your GA4, ad platforms and finance numbers all disagree, this is where I start. I audit and rebuild the measurement layer: GTM containers, GA4 configuration, consent mode, cross-domain tracking, offline conversion feedback into Google and Meta, and the conversion actions bidding actually uses.
Senior performance leadership one to three days a week, without the permanent hire. I run the channel strategy, hold agencies to account, own the reporting your board actually reads, and build the measurement and automation that outlasts me.
Health, telehealth, pharmacy, aesthetics and other sectors where the ASA, MHRA and GPhC set the rules. I have run acquisition for a regulated UK telehealth business, where every ad, landing page and claim has to survive scrutiny, and where compliance changes can move conversion rates overnight.