Service
Google Ads turnaround
For accounts where performance has fallen and nobody can agree why. I take ownership of the recovery: stabilise spend, fix the conversion signals bidding learns from, rebuild campaign structure in a controlled sequence, and report progress weekly against an agreed baseline. Typical engagements run 30 to 90 days.
I have led recovery work on accounts spending six figures a month, including rebuilding value-based bidding from the ground up and unwinding double-counted conversions that had been training the algorithm on fiction.
Guardrails are set from your economics, cohort revenue and confirmed margins, not gut feel. Nothing goes back into a learning phase without advance notice, and the weekly report states the action being taken on every metric, not just the movement.
The sequence
- —Stabilise: stop the bleeding, protect what converts, cut what demonstrably does not
- —Fix the signals: conversion actions, deduplication, attribution, consent, so bidding learns from real sales
- —Rebuild: structure, bidding and budgets changed in a controlled order, one variable at a time where possible
- —Scale: only once the account is reading true and the unit economics support it
Common questions
- Why not just let the agency handle it?
- Sometimes the agency is part of the answer and I direct their work. Sometimes the account needs a fresh, independent pair of hands. The diagnosis decides, not loyalty in either direction.
- What if the problem is not Google Ads?
- Then I will tell you that, with the evidence, and point you at the real one. About half of the recoveries I have run started somewhere other than where everyone was looking.