Service
Google Ads audit
A fixed-fee, fixed-scope audit of your Google Ads account, tracking and landing pages. I go through the account the way I would if I were taking it over, using audit scripts I have built and refined across accounts, so the work is consistent, repeatable and fast.
The twelve checks
- —Conversion action inventory: counting types, primary flags, and what bidding actually optimises to
- —Overlapping and duplicate purchase tags inflating reported sales
- —Search terms and the zero-sale waste ledger: every keyword spending with nothing to show for it
- —Bid strategy and target change history
- —Quality score pivoted to landing page level, weighted by impressions
- —Final URL health across ads, keywords, sitelinks and asset groups
- —Disapprovals and policy topics
- —Invalid click rates by campaign
- —Budget allocation, pacing and impression share
- —Attribution integrity, including cross-domain and consent configuration
- —Spend against a daily sales heartbeat: any day of spend without sales, flagged
- —Account change history lined up against the performance timeline
What you get
- —A findings document in plain English, every claim backed by data from your own account
- —A prioritised fix list split into what can change same-day, what needs your site, and what needs your agency
- —A 60-minute walkthrough call
- —Delivered within 5 working days of access
In one recent 30-day audit I found 16% of total spend, over £35,000, going to keywords that had never produced a sale.
Price
£1,500 fixed fee
Common questions
- What access do you need?
- Read-only access to Google Ads and GA4 is enough for the audit. I will send a two-line guide for granting it.
- Will you pitch me a retainer afterwards?
- No. The audit is designed to stand alone. If the findings point to work I could do, I will say so once, plainly, and leave the decision with you.
- My agency says everything is fine.
- Then the audit will confirm it, and that is worth knowing too. Most audits find a mix: things done well, things drifting, and a few things nobody knew about.