Service
Regulated sector marketing
Health, telehealth, pharmacy, aesthetics and other sectors where the ASA, MHRA and GPhC set the rules. I have run acquisition for a regulated UK telehealth business, where every ad, landing page and claim has to survive scrutiny, and where compliance changes can move conversion rates overnight.
I help you grow inside the rules: compliant ad copy and landing page approaches, consent and privacy done properly, and honest measurement of what compliance changes cost so decisions are made with open eyes.
Where I help
- —Ad copy and landing page structures that convert without making claims they cannot make
- —The measurement side of compliance: quantifying what a consent change, a page strip or a claims review did to conversion, so the commercial cost is known rather than argued about
- —Platform navigation: category restrictions, ad rejections and the escalation routes that actually work
- —Working alongside your clinical, legal and compliance teams rather than around them
Common questions
- Can you guarantee ads will not be rejected?
- No one honest can. What I can do is design for approval, document the reasoning, and run the escalation properly when platforms get it wrong.
- Do you give regulatory advice?
- No. Your compliance and legal teams own the rules. I own making the marketing work inside them, and measuring what that costs.