Measurement
Consent mode v2: what it really does to your conversion data
What consent mode v2 changes in GA4 and Google Ads reporting, what you lose, what gets modelled, and how to plan for the dip.
Daniel Whitehouse, performance marketing consultant
The mechanics in plain English
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What disappears from your reports
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Modelled conversions
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If this sounds like your account, the audit is the fastest way to know for sure.
Planning for the reporting dip
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Server-side and offline options
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Related service: Regulated sector marketing