Measurement
Offline conversion tracking: feeding real sales back to the platforms
How to send fulfilled orders and refunds back into Google and Meta so bidding learns from real revenue, not page events.
Daniel Whitehouse, performance marketing consultant
Why platform conversions drift from reality
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The data you need
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Google upload routes
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If this sounds like your account, the audit is the fastest way to know for sure.
Meta CAPI
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Retractions and refunds
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Governance
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Related service: Google Ads audit