Google Ads
Value-based bidding: when it helps and when it hides problems
Value-based bidding can rescue a starved account or quietly optimise to fiction. How to tell which is happening in yours.
Daniel Whitehouse, performance marketing consultant
What VBB actually changes
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
Why soft signals get added
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The failure mode: token values drift
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If this sounds like your account, the audit is the fastest way to know for sure.
Guardrails that keep VBB honest
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
When to switch back
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Related service: Google Ads turnaround
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The Google Ads audit checklist
The twelve checks I run on every audit, as a one-page PDF.
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