Google Ads
Competitors bidding on your brand: a practical defence plan
When competitors buy your brand terms, CPCs rise and share falls. A defence plan that contains cost without surrendering the term.
Daniel Whitehouse, performance marketing consultant
Confirm it with auction insights
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Why you rarely stop bidding on brand
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Copy that converts the contested click
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If this sounds like your account, the audit is the fastest way to know for sure.
CPC containment
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When to escalate
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