Google Ads
Quality score at landing page level: the pages taxing every click
Keyword quality score hides a landing page story. How to pivot QS to page level and find the URLs inflating your CPCs.
Daniel Whitehouse, performance marketing consultant
Why keyword-level QS misleads
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The page-level pivot
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Weighting by impressions
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If this sounds like your account, the audit is the fastest way to know for sure.
What to fix first
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Measuring the CPC effect
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Related service: Google Ads audit
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The Google Ads audit checklist
The twelve checks I run on every audit, as a one-page PDF.
12 checks. 1 page. No follow-up sequence.